New media expertise transforming traditional publishing into one of the most interactive magazines! GD MAG exclusively on iPad

The Magazine

GD MAG -Gentleman & Dandy Magazine- is dedicated to the needs of modern men, reconstructing in parallel the notion of magazines by moving forward to the new era of publishing, delivering one of the world’s most Interactive & Revolutionary iPad Magazines.

Changes brought by the shifting of the electronic publishing into the portable devices have shaped a novel character in the way magazines should address the readership. GD MAG is not only a child of the evolution but it also sets new standards with respect to the still unexplored needs of the readers, based on the vast potentials of the new technology.

In that sense, GD MAG is a product convulsing with its multidimensional character and its exquisite interactive environment, not found in the rest of the market, due to its unique platform created in-house. The latter, allows also GD MAG to escape from the strict bounds of traditional digital publishing, introducing innovating features in the Magazine (i.e. in the 1st issue the readers could be the cover of the magazine, in the 1nd & 3rd issue GD MAG introduced embedded short games, and in the 2nd issue the uploading of users’ photos to personalize the Magazine) that differentiate it significantly from the competition and bring publishing in a new pathway, with more features to enrich the Magazine to be at the moment at a developing stage.

The Market

The iPad market, and more precisely the one of magazines, is an ever expanding one, with dynamic signs of steep and continuous progress. Data show sales that reach even the number of 3 million iPads in just a weekend (with the launch of iPad 3), as well as hitting a sales record of 17 million devices during the previous quarter. According to the latest releases by Apple, iPad sales in Q3 of 2012 reached 100 million, surpassing the forecasts describing that sales would rise at that number at the end of the year. Moreover, Apple announced the release of iPad mini, and, since it stated that all iPad applications would run from day one to the iPad mini as well, this enlarges the consumers’ pool beyond expectations. Actually, from November this year, when the expected release date of the device is, analysts see Apple to sell well over 10 million units in the December Quarter.

This constitutes a highly attractive market and GD MAG finds its place in this ongoing growing audience with a 4th issue already on Apple’s Newsstand, reaching not only Apple’s “What’s Hot” category, but also the Top 10 Charts in “Men’s Interest” subcategory for magazines, in all major markets globally (U.S.A., U.K., Germany, France, Italy, Russia, China, Hong-Kong, Japan, Korea, just to mention a few). These outcomes establish Neuhaus Publishing among top digital publishers worldwide, a result of GD MAG’s unparallel quality and unique attributes.

The Future

Moreover, the Company has set the goals to define its progress in the framework of digital publishing, having already started building the base on which they will be achieved:

• Performing an actual interconnection with the readership. GD MAG is making major advancements on its platform, presenting for the first time a whole new feature inside the Magazine, an actual application inside the application, propelling the way magazines are perceived in a new dimension. (Project actually finished and will be launched before Christmas)

• Building an expanding community (e.g. Social Media, also addressing Android users)

• Expanding targeted advertising by country by preparing localization projects to address the major markets of Asia and USA

Gentleman & Dandy Magazine is following the future of publishing and forms new paths for magazines in the new media, establishing itself as a publication that will define the growing need of evolution in the field.

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